Brand News: Coca-Cola Names CEO Successor, PepsiCo Reveals LIFEWTR

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Muhtar Kent - Coca-Cola Company CEO

Coca-Cola has named a successor for CEO Muhtar Kent in President and COO James Quincey, effective on May 1, 2017, while PepsiCo today revealed LIFEWTR premium bottled water brand with labels by artists, launching in February.

Coach celebrates 75th anniversary campaign in New York.

Duracell and Lucasfilm transform Children’s Hospital Los Angeles into Star Wars-themed galaxy.

Long Island Iced Tea acquires Alo Juice brand.

Reebok HQ joins Converse and New Balance in making Boston into Sneaker City USA.

Time Inc. retains Morgan Stanley to field takeover inquiries.

Tribeca Film Festival parent names DDB its agency of record.

USA Today finds millennials want retail experiences and charity in holiday shopping.

Vanguard taps digital engineering to enter the motorcycle market.


CAMPAIGNS:

American Cancer Society‘s “Coaches vs. Cancer” features Division I college basketball coaches:

Beats By Dre features The White Stripes’ Seven Nation Army in latest ad:

Casey Neistat explains more of his company’s acquisition by CNN:

…and appears in YouTube‘s Rewind 2016 look back at the year’s viral stars and memos:

IKEARetail Therapy” campaign has fun renaming products after web searches:

Reebok expands “Be More Human” campaign with #PerfectNever event with Gigi Hadid.


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