Brand News: Disney, Lucasfilm and Brands Mourn Loss of Carrie Fisher


IBM Watson / Carrie Fisher 2016 commercial

Disney and Lucasfilm execs pay tribute to actress Carrie Fisher, who will appear in the next Star Wars movie and who makes a throwback digital appearance as Princess Leia in current blockbuster Rogue One:

As Cinnabon deletes tweet and apologizes after Fisher tribute offends some.

Fisher’s brand endorsements over the years includes “Coping With Humans” for IBM Watson (2016, directed by Ridley Scott), Jenny Craig (2011) and a 2004 campaign for Orange telecom in the UK:

In other news:

Abercrombie and Fitch and Restoration Hardware struggle with pricing.

Amazon blocks legal request to have Echo/Alexa provide crucial evidence in a murder case.

Asus teases its Zennovation reveal at CES 2017:

BT Mobile taps Jeremy Renner for new Family Sim campaign.

ESPN experiments with split-screen commercials.

Royal Caribbean-sponsored Royal Crush from Awesomeness TV is a hit with teens and families.

Tata Motors plans VR showrooms in India and signs Akshay Kumar as brand ambassador.

Volkswagen buys Canadian parking app PayByPhone.

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