Brand News: Xerox Revives Super Bowl Icon Brother Dominic (and More)


Xerox Brother Dominic 2017 Super Bowl ad

The latest branding, marketing and advertising news and views:

Xerox is reviving its iconic 1976 Super Bowl campaign with a follow-up (below) to that spot, “Brother Dominic,” and ringing the New York Stock Exchange opening bell today. The cause for celebration: a new era as an $11 billion global brand — a day after spinning off Xerox Business Services as a new company in Conduent. Read more in our new Q&A with Conduent CMO John Kennedy.

Click here for the latest from CES 2017 in Las Vegas. In other news —

AT&T will test its high-speed wireless 5G network with DirecTV Now customers in Austin, Texas.

Chloé hires Louis Vuitton’s Natacha Ramsay-Levi as creative director.

Exxon Mobil cuts ties with former CEO Rex Tillerson as he prepares to become US Secretary of State.

Facebook CEO Mark Zuckerberg, an atheist no more, sparks political speculation with plan to meet Americans in all 50 states.

Gary Vaynerchuk‘s VaynerMedia is buying PureWow, a female-focused digital media company.

Merck acquires BioControl, a leader in food safety testing.

Montreal‘s 375th anniversary celebrated with a series of perfumes.

Walgreens Boots Alliance tests in-store vision clinic concept.


Apple taps Kevin Hart to promote the Apple Watch Nike+ with a series of seven short films.

HBO promotes Debbie Reynolds/Carrie Fisher documentary Bright Lights:

Heineken promotes its brewmasters in new ad with Benicio Del Toro:

Southwest Airlines makes a case against point hoarding:

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