The latest branding, marketing and advertising news (including P&G’s new campaign for Old Spice, below):
Donald Trump continues anti-Mexico manufacturing campaign and rattling automakers by calling out Toyota on Twitter, prompting the Japanese government to defend the company as an important US “corporate citizen.”
Toyota Motor said will build a new plant in Baja, Mexico, to build Corolla cars for U.S. NO WAY! Build plant in U.S. or pay big border tax.
— Donald J. Trump (@realDonaldTrump) January 5, 2017
Amazon integrates Shopify‘s merchant platform.
Apple docks CEO Tim Cook’s compensation for missing sales goals.
Bentley revealed its most powerful (at 209 mph) car ever, the Continental Supersports.
Jamie Oliver closes six UK restaurants, citing Brexit impact.
Volkswagen former exec jailed in first prison sentence tied to Dieselgate.
WhatsApp handled 14 billion New Year’s Eve messages from India alone.
adidas inspires German film student to produce inspirational spec ad in “Break Free” —
Chevrolet promotes its award-winning streak ahead of the NAIAS Detroit Auto Show:
IndyCar‘s new campaign focuses on what’s next —
Land Rover makes the case against winter hibernation with #Hibernot campaign:
— Fashionista.com (@Fashionista_com) January 5, 2017
Old Spice releases first ads in three months from Wieden + Kennedy, whose execs are at CES:
Pepsi features the New England Patriots’ Stephen Gostkowski in #BreakOutThePepsi spot:
Specsavers (UK) ad evokes classic French cinema:
Tinder pranks CES with shared VR experience stunt: