Brand News: 10 Things You Need to Know for Friday, Jan. 13th


Uber Manchester United

The latest branding, marketing and other news for CMOs and beyond:

Amazon plans to create 100,000 full-time jobs in the U.S. over the next 18 months as Lowe’s announces thousands of layoffs.

eBay takes steps to clamp down on counterfeit goods.

L.L.Bean receives an unexpected endorsement from the President-Elect:

BBDO names Tara DeVeaux chief marketing officer and elevates Crystal Rix to chief strategy officer.

Super Bowl projected to draw nearly half a billion dollars in ad revenue for FOX as Snickers signs Adam Driver to its Game Day spot.

Uber teams up with Manchester United as official partner and will offer content to global fans.

Nintendo reveals Switch at a press and fan event in Tokyo.

Pittsurgh Steelers introduce an all-access VR pass for fans.

Snapchat launches universal search in response to users’ requests.

Timberland sponsors retro video game with Champs Sports featuring DJ Khaled.

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