Brand News: 10 Things You Need to Know for Thursday, Jan. 19th


Vegemite Mitey Proud

The latest branding, marketing and advertising news and views:

Vegemite is repatriated as Mondelez sells brand to Australia’s Bega Cheese for USD$345 million. (Read more here.)

Alibaba becomes the first Chinese company to sign on as a global Olympics sponsor ahead of Beijing 2022 in a deal announced at the World Economic Forum in Davos.

Hyundai will produce its Super Bowl ad during the game while Kia previews its Melissa McCarthy Big Game campaign with two narrated teasers for the Niro Hybrid:

McDonald’s origin story, featured in The Founder movie, gets a thumbs up from critics.

NBCUniversal pulls the plug on Esquire Network, a joint venture with Hearst.

Netflix passes a milestone—being bigger internationally than domestically.

Shiseido acquires NYC-based Match Co., a skin-tone scanning and custom foundation app.

Sony is sued by Paul McCartney for rights to the Beatles catalog.

Target becomes the official partner of Major League Soccer and Minnesota United FC in major push into US soccer that will put its logo on jerseys and other support for the sport.

Tesla is investing $350 million in the US and hiring hundreds of workers at its gigafactory as rival Faraday Future is reportedly struggling.


adidas Originals releases “ORIGINAL is never finished” spot with Sinatra’s My Way:

Acura brings an immersive experience to the Sundance Film Festival:

American Eagle Outfitters promotes self-expression with extended ‘We All Can’ campaign.

Kohler produces a stylish film noir to promote its Composed faucet line:

SC Johnson raises awareness about 2016 sustainability report with consumer sweepstakes.

Snickers debuts latest spots:

Yoplait brings back custard after decade-long hiatus.

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