Napster has inked a deal with Seattle-based winter sports brands RIDE Snowboards and LINE Skis to curate for subscribers a list of the music libraries of the best in the world of skiing and snowboarding.
“We want our subscribers to have the best music for every moment, whether it’s in the car, in the gym, or on the mountains,” said Napster CFO Ethan Rudin, in a press release. “Building unique partnerships with great lifestyle brands like RIDE and LINE is a natural fit for us, and we’re thrilled to share handpicked favorites from RIDE and LINE Pro skiers and snowboarders so all music fans can get a glimpse of these athletes’ personal soundtracks year-round.”
— Napster (@napster) January 26, 2017
First up in the 2017 Alpine Music Guide are playlists from RIDE pro snowboarder Hana Beaman and LINE pro skier Eric Pollard. New playlists will be released every other week curated by RIDE pros Jake Blauvelt, Dillon Ojo, Jake Welch, Danimals and LINE pros Khai Krepela, Tom Wallisch and Will Wesson, with additional collaboration and promotions in the coming months.
— Line Skis (@lineskis) January 26, 2017
Napster is now available in 34 countries and subscribers can download playlists and tracks from a catalog of 40 million songs, as well as connect with like-minded music fans via their global Listener Network.
— Hana Beaman (@HanaBeaman) January 25, 2017
To celebrate the collaboration, fans can enter RIDE and LINE’s monthly photo contest to win custom gear designed by two Seattle-based artists. Follow @RIDEsnowboards on Instagram and Facebook for a chance to win a snowboard designed by Robin Bankz. To win a pair of custom Napster skis designed by Charlie Cultrara, follow @LINEskis on Instagram and Facebook.