The latest branding, marketing and advertising news and views:
Amazon — just named #1 on Fast Company’s new Most Innovative Companies list — is testing unusual brick-and-mortar retail experiences in its hometown of Seattle, including the Treasure Truck, a “flash sale pop-up truck on wheels.”
Bentley extends its luxury automotive brand with a fragrance collection.
Cheetos brand becomes stand-in for ads seeking purpose in Saturday Night Life spoof:
Mountain Dew introduces “Don’t do ‘they,’ do you” tagline in new NBA campaign with Russell Westbrook and Kyrie Irving:
Payless could close up to 1,000 stores, Bloomberg reports.
Peugeot buys India’s iconic Ambassador car brand.
Uber kicks off “ambitious” mapping project in Singapore.