Brand News: 10 Things You Need to Know for Monday, February 13

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Amazon Treasure Truck Seattle

The latest branding, marketing and advertising news and views:

Amazon — just named #1 on Fast Company’s new Most Innovative Companies list — is testing unusual brick-and-mortar retail experiences in its hometown of Seattle, including the Treasure Truck, a “flash sale pop-up truck on wheels.”


Bentley extends its luxury automotive brand with a fragrance collection.


Cheetos brand becomes stand-in for ads seeking purpose in Saturday Night Life spoof:


McDonald’s opens first McCafé concept in the US in New York as part of innovation drive.


Mountain Dew introduces “Don’t do ‘they,’ do you” tagline in new NBA campaign with Russell Westbrook and Kyrie Irving:


Nike‘s “EqualityGrammys ad with LeBron James and Serena Williams passes 2 million views.


Payless could close up to 1,000 stores, Bloomberg reports.


Peugeot buys India’s iconic Ambassador car brand.


Starbucks targets growth in China with WeChat marketing as Taco Bell localizes its menu for Chinese consumers with Shanghai store opening.


Uber kicks off “ambitious” mapping project in Singapore.


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