London Fashion Week Kicks Off With Oxfam Vintage Runway Show


Oxfam Fashion Fighting Poverty London Fashion Week February 2017

London Fashion Week has kicked off with a first-of-its-kind show — a runway collection by Oxfam featuring clothes donated to its stores and its online shop, as styled by a Vogue fashion editor.

Featuring models and all the trappings of a regular LFW event, Oxfam’s first Fashion Fighting Poverty show took place on Thursday as the LFW Fall/Winter collections were getting underway.

In addition to promoting Oxfam’s charitable stores as a source of vintage fashion, it served as a reminder that for some, it’s a luxury to even think about nice clothes (or their next meal), leveraging the global spotlight on London Fashion Week to draw attention to those in need.

Flying the @oxfamgb flag #FashionFightingPoverty

A post shared by Bay Garnett (@baygarnett) on

Styled by Vogue contributing editor Bay Garnett, the catwalk featured appearances from celebrity models Stella Tennant (above) and Erin O’Connor and designer Bella Freud. It showcased the range of clothes on sale at Oxfam’s famed “op shops” and online.

All profits from the sale of the chic recycled looks on the runway will help fund Oxfam’s ongoing work to end poverty worldwide.

“If you spent ten pounds on a fabulous dress in an Oxfam shop, that might be providing clean water for a family or ten families for a month in an emergency,” Fee Gilfeather, Head of Retail Brand, commented to Reuters. “Or it could provide a mosquito net to protect people from malaria, so that fashion is really, truly fighting poverty.”

Oxfam Fashion Fighting Poverty London Fashion Week 16 February 2017

Established to fight famine in Greece during the Second World War, Oxfam International continues to work to reduce poverty, among other development goals.

More from its landmark first London Fashion Week show below:


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