Brand News: 10 Things You Need to Know for Monday, March 6th

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GM Peugeot Vauxhall Opel logos March 2017

The latest branding, marketing and advertising news and views:

GM confirms deal to sell its Opel/Vauxhall brands to Peugeot/Citroen owner PSA Group. The deal will total $2.3 billion (2.2 billion Euros) and values GM’s Opel/Vauxhall unit at $1.3 billion (1.3 billion Euros) and includes its European GM Financial arm for $1 billion (900 million Euros). “We are proud to join forces with Opel/Vauxhall and are deeply committed to continuing to develop this great company and accelerating its turnaround,” PSA Group chairman Carlos Tavares stated.

In other news:

Chevrolet tests unlimited data (for $20/month) for in-car Wi-Fi.

Facebook introducestool to combat fake news.

Ford tests large-scale 3D printing.

Google Impact Challenge will donate $5 million to Canadian nonprofits for nation’s 150th anniversary as Hudson’s Bay celebrates with campaign to complete The Great Trail.

To celebrate the country’s 150th year, Hudson’s Bay’s gift to Canada reflects our shared history and legacy. This year, we’re bringing everyone together to connect the remaining 2,200 kilometres of The Great Trail, Canada’s cross-country network of recreational trails. Each donation supports this goal through the HBC Foundation’s Grand Portage program. Much like our earliest adventurers paddled and portaged across this land, we now return to this iconic means of travel, the canoe: we’re sending new adventurers off on a Grand Portage. It’s a new adventure that all of Canada can help us complete, starting today. Visit hbgrandportage.ca for more information. Let's Connect Canada Together. #HBGrandPortage

A post shared by Hudson's Bay (@hudsonsbay) on

PepsiCo helps develop bio-based compostable packaging.

Progressive Insurance releases animated Flo campaign Turner’s Adult Swim, with the team behind Robot Chicken series producing creative themed to March Madness:

Tesla launches Project Loveday crowdsourced ad contest following 10-year-old’s suggestion.

Unilever praised by analyst for “responsible capitalism.”

Volvo and Lotus parent companies’ joint venture talks reportedly stall.

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