
The latest branding, marketing and advertising news and views:
GM confirms deal to sell its Opel/Vauxhall brands to Peugeot/Citroen owner PSA Group. The deal will total $2.3 billion (2.2 billion Euros) and values GM’s Opel/Vauxhall unit at $1.3 billion (1.3 billion Euros) and includes its European GM Financial arm for $1 billion (900 million Euros). “We are proud to join forces with Opel/Vauxhall and are deeply committed to continuing to develop this great company and accelerating its turnaround,” PSA Group chairman Carlos Tavares stated.
In other news:
Chevrolet tests unlimited data (for $20/month) for in-car Wi-Fi.
Facebook introduces a tool to combat fake news.
Ford tests large-scale 3D printing.
Google Impact Challenge will donate $5 million to Canadian nonprofits for nation’s 150th anniversary as Hudson’s Bay celebrates with campaign to complete The Great Trail.
PepsiCo helps develop bio-based compostable packaging.
Progressive Insurance releases animated Flo campaign Turner’s Adult Swim, with the team behind Robot Chicken series producing creative themed to March Madness:
Tesla launches Project Loveday crowdsourced ad contest following 10-year-old’s suggestion.
Project Loveday https://t.co/K1snXJN15u
— Tesla (@TeslaMotors) March 5, 2017
Unilever praised by analyst for “responsible capitalism.”
Volvo and Lotus parent companies’ joint venture talks reportedly stall.
Click here for previous headline roundups … sign up for our free daily newsletter … and send brand news and tips to editor@brandchannel.com or ping us on Twitter, Facebook or LinkedIn.
