The latest branding, marketing and advertising news and views:
Bugatti yacht features fire pit and jacuzzi.
Coca-Cola plans coconut water and other changes to engage millennials in India.
Facebook will stream more than 20 regular-season soccer games in 2017 with Major League Soccer and Univision as live sports become more central to the social network’s video strategy.
Fiat celebrates the 60th anniversary of the Fiat 500:
HBO teases Game of Thrones premiere date (7/16/17) with a slow burn on Facebook Live then:
Orvis celebrates the bonds between dogs and humans:
Papa John’s expands payment options with PayPal and introduces a pizza tracker.
— Papa John's Pizza (@PapaJohns) March 9, 2017
Snap Inc. opens first store (vs. kiosk) to sell Snapchat Spectacles, in Venice Beach, CA.
— Jérôme Guiton (@JeromeGuitton) March 9, 2017
Starbucks sees fallout from CEO’s remarks on refugees, according to YouGov BrandIndex.
The Wall Street Journal tackles fake news in animated ad campaign.