Brand News: 10 Things You Need To Know For Friday, March 10th

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Airbnb China

The latest branding, marketing and advertising news and views:

Airbnb closes $1 billion funding round and nears approval in Japan.

Bugatti yacht features fire pit and jacuzzi.

Coca-Cola plans coconut water and other changes to engage millennials in India.

Facebook will stream more than 20 regular-season soccer games in 2017 with Major League Soccer and Univision as live sports become more central to the social network’s video strategy.

Fiat celebrates the 60th anniversary of the Fiat 500:

HBO teases Game of Thrones premiere date (7/16/17) with a slow burn on Facebook Live then:

MGM is in talks to acquire the Epix cable channel for more than $1 billion.

Orvis celebrates the bonds between dogs and humans:

Papa John’s expands payment options with PayPal and introduces a pizza tracker.

Snap Inc. opens first store (vs. kiosk) to sell Snapchat Spectacles, in Venice Beach, CA.

Starbucks sees fallout from CEO’s remarks on refugees, according to YouGov BrandIndex.

SXSW kicks off today with a keynote address by VP Joe Biden as brands get tighter with their spending there, as Digiday reports.

The Wall Street Journal tackles fake news in animated ad campaign.


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