March Madness: Domino’s BOGO Deal Aims to Drive Digital Orders

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Domino's Pizza

It’s been a while since Domino’s led its marketing efforts with price promotions, having spent the last several years beefing up and touting its pizza recipes and its digital ordering options.

But good old-fashioned price promotions are back for America’s No. 2 pizza brand, lured in that direction by the call of March Madness. Domino’s sold more than 2 million pizzas during the 2016 NCAA Men’s Basketball semifinals and championship game night combined.

What’s not surprising is that Domino’s is tying the promotion directly to online ordering. It’s offering one menu-priced pizza and one free when fans use Domino’s digital ordering channels.

“While college basketball teams across the country compete for a spot in the finals, Domino’s team members are preparing their own way,” Jenny Fouracre, Domino’s spokeswoman, stated in a press release. “It takes training, focus and hustle to handle the game day rush and Domino’s store team members are gearing up to make great-tasting pizzas even faster than they normally do.”

From March 13th to 19th, Domino’s is kicking off college basketball’s biggest month by offering a “buy one menu-priced pizza, get one free” deal for carryout customers who order online.

“We wanted to give college basketball fans a special deal as they’re gathering around the TV to watch the first week of tournament games,” Fouracre added. “Now basketball fans can carry out two pizzas for the price of one when they use Domino’s digital ordering channels.”

College basketball’s tournament month is always a busy time for Domino’s, especially near the end of the month. Domino’s sold more than 2 million pizzas during the 2016 semifinals and championship game night combined—enough to give 31 pizzas to each person attending the final game in Phoenix this year.

Carryout customers may take advantage of the BOGO deal by ordering online at dominos.com or via Domino’s ordering apps for iPad®, iPhone®, Android™, Windows Phone 8® and Kindle Fire™ (and now, Google Home). The free pizza must be of equal or lesser value than the purchased pizza.

Other facts about Domino’s and basketball:
· During the 2016 college basketball tournament, Domino’s produced enough dough to match the weight of more than 17 million basketballs.
· It takes 69 Domino’s pizza boxes stacked from the floor of a basketball court to reach the hoop.
· It takes more than 4,500 Domino’s pizza boxes to cover a 4,600-square-foot basketball court.

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