Brand News: 10 Things You Need to Know for Friday, March 17th



The latest branding news and views for Friday, March 17t — Saint Patrick’s Day:

Walmart is reportedly buying ModCloth — an e-commerce purveyor of vintage-style clothing and decor items — to bolster business.

adidas pulls budgets from TV advertising in shift to mobile-first marketing.

Burger King has been named the 2017 Cannes Lions Creative Marketer of the Year.

Canada Goose soars in trading debut as CEO remains committed to using fur.

Jessica Alba‘s The Honest Company names Clorox executive as CEO.

Amazon brings Alexa to its shopping app and gives an inside look at AmazonFresh:

Nintendo Switch doubles production to keep up with demand.

Snapchat is lagging behind rivals with marketers.

Target releases a sneak peek at Victoria Beckham‘s upcoming collection.

Uniqlo opens global innovation center in bid to become more data-driven and customer-led.

UN Women promotes pay equity for women in new campaign:

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