Brand News: 10 Things You Need to Know for Monday, April 3rd


Stonyfield double cream yogurt

The latest branding news and views:

Danone sells Stonyfield yogurt line to win U.S. approval for $10bn WhiteWave acquistion.

Android is now the biggest OS in the world.

YouTube introduces third-party brand safety tools in response to Omnicom and other clients.

LinkedIn rolls out a trending topics section & Facebook Stories integrates with its mobile app:

…as Twitter drops egg-shaped avatar to discourage trolls and Snapchat introduces search:

Facebook, Mozilla, Craig Newmark and others launch $14 million fund to support news integrity.

Fox braces for fallout from New York Times story on payments to host Bill O’Reilly‘s accusers.

Starbucks opens dedicated Mobile Order & Pay store at Seattle HQ.

Tesla beats estimates with 25,000 deliveries as Model 3 nears.

Uber found to use psychological experiment on drivers “to maximize its growth.”

WWE Wrestlemania 33 sees The Undertaker retire after 27 years & John Cena propose in the ring.


Airbnb promotes marriage equality in Australian partnership with Qantas, Google, ANZ and eBay:

April Fools’ Day inspires brands to have fun with dog bones, gnomes and drones.

China combats online food rumors with instant messaging and web videos.

Coty acquires global licensing rights for Burberry Beauty.

Ford supports STEM education and Karlie Kloss‘s Kode With Klossy coding camps for girls.

Instagram launches first global campaign to promote Stories:

Lancôme puts happiness at the heart of global brand campaign.

Target celebrates Victoria Beckham collection ahead of April 9th launch.

We're counting down the days until #VBxTarget launches. Mark your calendars for April 9!

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