The latest branding news and views:
American Express global Platinum card campaign voiced by Alicia Vikander:
AT&T brings “The Power of &” to The Masters:
— BBDO New York (@BBDONY) April 7, 2017
Coca-Cola pulls plug on Coca-Cola Life brand in the UK.
Nissan Australia promotes genuine parts by personifying fakes:
Car-makers may integrate facial recognition.
Google brings fake news fact-checking to search results.
KFC commits to 100% antiobiotic-free chicken.
Periscope opens 360-degree broacasts to all.
Skol puts diversity on its cans with new Skolors packaging:
— Ad Age (@adage) April 7, 2017
Bud Light celebrates the office happy hour: