Brand News: 10 Things You Need to Know for Wednesday, April 19


Facebook F8 Mark Zuckerberg

The latest branding news and views:

Facebook‘s F8 developers conference announces new features including Spaces app for VR hangouts, new ways for brands and consumers to connect on Messenger, the camera effects platform for AR advances, and brand partnerships including Subway Facebook Messenger ordering bot (along with FreshDirect and The Cheesecake Factory) powered by Mastercard‘s Masterpass.

Bonobos is in talks to be acquired by Walmart for about $300 million.

Calvin Klein features Lauren Hutton, at 73, in new campaign:

Honda launches Designated Texter campaign.

IBM Watson adds tools to help marketers while Harman and IBM Watson partner on connected cognitive rooms.

Pandora launches “Sounds Like” brand campaign and makes premium available to all as Spotify halves price of premium service for students.

PetSmart acquires online pet store Chewy.

Snapchat rolls out new AR features.

Target announces new sustainable packaging goals.

Yahoo smashes expectations as quarterly earnings rise 22%.

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