Continuing an “unnecessarily superfluous” utensil kick that began with a J-shaped straw to optimize its 2017 Shamrock Shake experience, McDonald’s U.S. on Monday revealed a fork design made of French fries.
Called the frork (of course), a parody infomercial starring TV pitchman Anthony Sullivan extols its benefits—scooping up any toppings that may fall out of its new line of Signature Crafted sandwiches.
The ad’s pitch:
McDONALD’S AND ANTHONY SULLIVAN HERE (yes, THAT Anthony Sullivan) for our new favorite utensil. It’s like a fork, but with fries… a fry fork… a Frork™! It’s the perfect(ish) utensil for picking up any premium toppings that may fall out of our new Signature Crafted Recipes burgers and chicken sandwiches. And that’s not all! Call 1-844-McD-FRORK (623-3767) NOW or visit www.MCDFRORK.com to find out how you might get your very own Frork™. We can’t WAIT to show you what’s next!
More details, according to McDonald’s press release:
- Starting April 30, people can call 1-844-MCD-FRORK (1-844-623-3767) to learn how to get the Frork and coupons to try all three Signature Crafted Recipes.
- On May 5, Frorks will be given away at select McDonald’s locations nationwide with the purchase of a Signature Crafted Recipes sandwich, while supplies last. Customers can call the same toll-free line or visit McDonalds.com to find the nearest participating McDonald’s.
- Finally, from May 4 – May 8, with the purchase of a Signature Crafted Recipes sandwich, customers will receive a free medium fry and soft drink at participating McDonald’s.
The Signature Crafted sandwiches are already available in a handful of markets including Louisville, KY and Maryland. The premium sandwich choices come in three flavor profiles, as The Chicago Tribune notes:
Maple Bacon Dijon (grilled onions, thick-cut bacon and Dijon sauce); Sweet BBQ Bacon (barbecue sauce, bacon and crispy onions) and Pico Guacamole (avocado, pico de gallo and buttermilk ranch sauce.) All come with white cheddar cheese. The topping options are available on a burger patty or grilled or crispy chicken. The new line, which rolls out nationwide this week, costs around $5.
CEO Steve Easterbrook promised on last week’s quarterly earnings call with analysts that it would be getting a nationwide rollout across America.