Brand News: 10 Things You Need to Know for Wednesday, May 3rd


Facebook Mark Zuckerberg 2016 F8

Facebook reports earnings today—here’s one take on what to expect. Apple reports second quarter results, and pays biggest dividend in history. Volkswagen, meanwhile, reports upbeat earnings despite emissions scandal.

Wipro reveals dotty new visual identity.

Microsoft releases a Surface tablet aimed at students.

Etsy names new CEO and trims workforce.

Kraft Macaroni & Cheese launches Swear Like a Mother , a humorous campaign promoting sampling and Mother’s Day.

Fifth Third Bancorp‘s new brand platform, “This is Banking a Fifth Third Better,” launches on the third of the fifth month.

Staples overhauls its marketing as part of a high-stakes pivot away from what it was built on—selling low-priced office supplies.

Starbucks hopes for another Unicorn Frap style hit:

Fyre Festival debacle was evident in its pitch deck.

WWE and COMBOS® partner on an in-store promotion and sweepstakes—details at

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