Creative Class Growth: 5 Questions With Moleskine CEO Arrigo Berni


Moleskine Notebook

Arrigo Berni, CEO of Moleskine, and Manfredi Ricca, Chief Strategy Officer Interbrand EMEA & LatAm, discuss Moleskine’s story and the ways the brand has grown into new experiences and categories as its customers have changed, from artists to professional creatives and beyond.

From an analog notebook to building a digital presence, Moleskine is looking to capture customers who are moving between physical and digital realms during the creative process. As Arrigo explains in the Q&A below, Moleskine Café, a space inspired by the brand’s creative heritage, is a new experience where the values behind the original notebook can come to life.

Learn more about the Interbrand Anatomy of Growth here, and see all the videos from the Summit here.