Brand News: 10 Things You Need to Know for Friday, May 5th


Katy Perry - YouTube brandcast 2017

YouTube reveals first line-up of 40 ad-supported shows (including programming by Ellen DeGeneres, Kevin Hart, Demi Lovato, Katy Perry and others; Johnson & Johnson is on-board as a sponsor) along with new research at Brandcast NewFront ad sales event in New York.

Dove releases packaging in real beauty shapes and sizes.

Snapchat introduces self-service ads.

HBO announces four Game of Thrones spinoffs.

Delta gets in hot water for ejecting a family with toddlers.

Amazon CEO Bezos sells $1 billion in stock.

Casper taps into eSports with Fnatic.

Facebook closes Oculus Story Studio.

Google sees massive Gmail/Google Docs phishing scam.

Shake Shack feels the impact of bad weather.

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