Brands Help Kick Off 2017 LGBT Pride Month in Style


Gucci LGBT Pride 2017 platform sneakers

June 1st marks the first day of Pride Month, a celebration of all things LGBT (or LGBTQ, as some people prefer to use).

Among the brands most fiercely flying the rainbow colors as Pride Month kicks off this year is the category of kicks — as in sneakers and running shoes and one fabulous pair of platform shoes — so we’ll start from the bottom up. Suggest any noteworthy brand efforts we missed in the comments below.


Nike launched the #BeTrue 2017 collection in the wake of its Marriage Equality and broader #Equality campaign and reminds us that “In the U.S., since 2012, Nike has provided approximately $2.5 million in financial and in-kind support to LGBTQ causes.” In February, the brand won kudos for dropping boxer Manny Pacquiao for making homophobic remarks, again.

Nike #BeTrue #Pride 2017

Nike-owned Converse is once again pulling out the stops with 37 different shoe designs this year gracing Chuck Taylors, t-shirts and laces that can be added to any shoe. All net proceeds benefit the It Gets Better Project and Miley Cyrus’s Happy Hippie Foundation.

Converse LGBT Pride 2017

Converse Pride 2017 LGBT

adidas is offering a limited collection of pride-colored shoes.

adidas LGBT Pride 2017 collection

Gucci pays tribute to classic Elton John (who attended its #GucciCruise18 runway show) with this fab footwear:

Puma‘s 2017 Pride Pack includes Clyde Pride sneakers with rainbow laces.

Puma Clyde Pride 2017

Kenneth Cole is also supporting the Human Rights Campaign with its Pride Kam rainbow sneaker in addition to its continued AIDS Walk NY support.

Dr. Martens is donating $5 from every $145 pair of 1460 Pride Boots to The Trevor Project, a suicide hotline for LGBTQ youth.

Dr. Martens Pride Boots 2017


American Eagle Outfitters is donating 100% of the sales of its 2017 Pride collection (including a rainbow baseball cap) to benefit the It Gets Better project.

ASOS is donating proceeds from this t-shirt to GLAAD.

ASOS pride 2017 t-shirt

Brooks Brothers shared this uplifting Instagram post:

Wear #YourPerfectPolo with #Pride.

A post shared by Brooks Brothers (@brooksbrothers) on

Everlane is inviting fans to create a video for its “100% Human” collection, which has raised more than $73,000 to date for the ACLU. Now it wants to raise $100,000 for the Human Rights Campaign with its Pride 2017 collection, starting with this: “We’re making a video for #HumanTogether and we’d love for you to be part of it. If you’re one of the first 10 people to submit, we’ll donate $100 to the HRC in your name.”

Gap Inc. released a corporate video about encouraging employees to #WearYourPride, while Gap and Old Navy in particular both release themed apparel.

Levi’s annual Pride collection once again will benefit partners Harvey Milk Foundation and the Stonewall Community Foundation (with 100% of proceeds going to the two non-profits) by paying homage to the gay rights activists in the 1980s.

Levi's Pride 2017

MeUndies is donating one dollar from every pair of underwear sold to the Los Angeles LGBT Center.

Chance the Rapper’s brother Taylor Bennett is the brand ambassador for Urban Outfitters’ 2017 #Pride collection with proceeds going to GLSEN, a non-profit dedicated to improving the school experience for LGBTQ youth.


Adobe shares a downloadable poster and pays tribute to rainbow font designer:

Amazon picks up on the rainbow theme, but just points to product:

Apple CEO Tim Cook, the first openly gay CEO on the Fortune 500, typically marches with the company’s LGBT employees and uses the company’s clout to fight homophobic legislation.

Ben & Jerry’s is fighting for marriage equality in Australia:

Canadian Prime Minister Justin Trudeau:

Capital One bank shared this message:

CB2 is throwing in-store Pride Parties in the US and Canada all month and making a donation to GLSEN and Youth Line.

CB2 2017 Pride

Coca-Cola makes a point about labeling others:

Disney UK is a new sponsor of London Pride:

Instagram is sponsoring five rainbow walls, starting with Los Angeles (transforming the iconic pink Paul Smith store wall on Melrose) with more colorful #pride displays to follow in Madrid, London, Nashville and Cleveland. The hashtag: #kindcomments.

L’Oréal USA has an eye for pride:

The Los Angeles Rams—the first team to draft an openly gay player in Michael Sam—are now the first NFL team to sponsor an LGBT Pride event. “We are proud to work with Venice Pride and to stand in alignment with the LGBT community that is such an important part of the fabric of Los Angeles,” Molly Higgins, VP of Community Affairs for the Los Angeles Rams, stated. “Inclusion has always been a valued part of our organization and we see this as a unique way to publicly celebrate the diversity that makes this community so special.”

McDonald’s sponsors a variety of local events:

Starbucks wears its pride on its annual t-shirt:

TD Bank, north and south of the border, celebrates diversity:

Tokidoki released a two-pack of unicorns:

United shared this on Instagram:

Starting off #Pride Month with a + ✈️

A post shared by United (@united) on

Any brands we missed? Post a comment below.


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