Cannes Lions 2017: Highlights From the Opening Weekend


Cannes Lions 2017 tote

The 2017 Cannes Lions Festival of Creativity got underway over the weekend — a snapshot of the first two days (and a peek at the delegates’ bag above):

Cannes Lions CEO Philip Thomas talks about the big themes he sees this year: the continuing focus on diversity and the increasing presence of entertainment players eager to engage in new business models and get creative inspiration:

Snapchat‘s bright yellow Ferris wheel dominates the skyline while Instagram is showcasing artists at the Palais:

Omnicom announced that it’s formalizing its pledge to the UN’s Sustainable Development Goals by embarking on two new, three-year global partnerships with leading NGOs – Theirworld and Girl Effect.

The announcement is part of the Common Ground Alliance’s Common Future Project, an initiative launched last year by the world’s advertising leaders aimed at driving awareness and action specifically among Gen Z, or 15- to 24-year-olds, in support of the Sustainable Development Goals (SDGs) adopted at the United Nations in 2015.

BBDO took home the first Grand Prix of Cannes Lions 2017 as Clemenger BBDO Melbourne was honored for “Meet Graham,” the TAC road safety campaign that imagined what humans would look like (with Australian artist Patricia Piccinini) if our bodies evolved to withstand car-crash forces.

Just-released findings from Ogilvy Media Influence’s annual global survey of over 250 reporters and editors identified Facebook as the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter.

Twitter issues a call to arms in Cannes Lions talk:

Pinterest president and “money man” Tim Kendall says the right technology can help us stop tapping and start doing.

Actress Laura Dern and YouTuber Grace Helbig faced off as Classic Hollywood met New Hollywood on-stage at Cannes:

Immersion Corporation, the leading developer and licensor of haptic technology, is once again bringing the power of touch to this year’s International Festival of Creativity. Immersion will demonstrate how high-quality tactile effects create more impactful brand experiences on mobile devices by adding haptics to a selection of creative content showcased alongside The Work, the Festival’s exhibit of creative works shortlisted for the Lions Awards, at the Palais des Festivals.

These pieces of branded content, enhanced with Immersion’s TouchSense technology, can be viewed in the TouchSense Haptic Gallery at the Festival in the Palais, in the Cannes Lions Awards section on Immersion’s website, or by using Immersion Content Portal App, available for download in the Google Play store.

“Cannes Lions has always embraced innovation and celebrated work that takes storytelling to the next level,” said Phillip Thomas, CEO of Ascential Events, the organizer of Cannes Lions. “We are so excited to welcome Immersion back to the Festival to showcase their implementation of touch technology in advertising.”

BrainDates and wearable tech aim to improve the networking and meetings at this year’s Cannes Lions:

Here’s a recap of Day One and Two at Cannes Lions 2017:

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