Brand News: 10 Things You Need to Know for Friday, June 23


Sears WTS

Sears Canada files for bankruptcy protection, and will close 50-plus stores and lose thousands of employees after failed attempt to skew younger (including #WTS “What the Sears” campaign and #WeveChanged pop-up in Toronto) fails.

Airbnb is developing a premium version called Select.

Amazon envisions delivery drone beehives in cities.

Diageo tests voice activation in the connected bar.

Google launches AI venture fund.

IBM achieves key sustainability targets four years early.

Netflix interactive shows let viewers dictate the story.

Ritz-Carlton extends its brand to yachts.

SK-II #ChangeDestiny addresses female ‘expiry date’ in Asia:

Snapchat unveils Snap Map and raises privacy concerns.

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