TUMI Launches Luggage Tracker With AT&T Global IoT Solutions


TUMI Global Locator luggage tracker AT&T LugTrack

Anyone can relate to the travel nightmare that is lost luggage. After landing at your destination, you wait patiently at baggage claim, suspiciously look for your bags, and ultimately accept the fact that your luggage—for whatever reason—just didn’t make the trip.

“Mishandled” baggage is an inconvenience that is all too familiar to travelers, with 22 million pieces missing in the last year. For the first time, a brand is putting a stop to the unfortunate vacation mishap.

Tumi x AT&T Global Luggage Locator

Actually, three brands are teaming up in this effort: luxe luggage-maker and travel lifestyle brand TUMI, and New Jersey-based LugTrack along with global telecommunications company AT&T. The companies announced Thursday that they are launching the TUMI Global Locator, a wireless tracking device for any piece of luggage: suitcase, briefcase or backpack.

By using GPS, GSM, Wi-Fi and Bluetooth technology to track the location of your luggage, the TUMI Global Locator promises to be a game-changer for frequent travelers.

“We understand that one of the most stressful parts of any journey is the risk of losing your luggage, be that temporarily or permanently,” said Rob Cooper, General Manager of TUMI, North America. “The goal of the TUMI Global Locator is to make this a concern of the past, giving our customers a peace of mind and ensuring a more enjoyable travel experience.”

Designed and developed by technology company LugTrack, the innovative device will deliver real-time data and location-specific information through its connected mobile app. While the device tracks the user’s luggage, the app sends instantaneous notifications, emails, and texts, letting you know if your bag has been moved.

The locator uses Accelerometer sensor technology to activate four luggage modes, which include Travel Mode, Hotel Mode, Sleep Mode and Proximity. When placed in a certain mode, the device will detect when the luggage is moved from the mode’s location and immediately alert the user of the change in location. To deliver accurate results, the device tracks the bag’s location every 20-30 minutes, building a location history while keeping tabs on the bag in real time.

TUMI’s Global Locator has been cleared by the US Federal Aviation Administration (FAA) on Radio Frequency Testing while also employing the highest level of security standards that exist in the market today. All personal information is fully protected by the highest state-of-the-art layers of firewalls, specific authorization protocols and encryption.

The TUMI Global Locator will shortly be available for US$200 in TUMI stores and on the company’s website, along with a pre-activated service plan that must be renewed on TUMI’s website after a year. The promise is “peace of mind” when traveling, and the partners (along with the FAA) are confident in the locator’s groundbreaking success.

“As the Internet of Things (IoT) grows, consumers and businesses have a desire to remain connected in a bigger way than ever before,” stated Joe Mosele, Vice President of Business Development, Internet of Things Solutions, AT&T, which provides global connectivity for the device. “By providing connectivity for the TUMI Global Locator, AT&T lets travellers around the world remain tapped into a more connected life.”

Two years in the making, the new wireless tracking device was announced in 2015 with the intention of providing travelers with real-time data regarding the location of their luggage or other travel bags, helping to alleviate the headaches of lost or misplaced items.

TUMI AT&T Global Locator

While AT&T may be a surprising partner, its leadership in the Internet of Things space with AT&T Connected ensures global connectivity for the device.

“AT&T continues to deliver on its promise to improve life through connectivity on a global scale. After close collaboration with TUMI and LugTrack, travelers worldwide can now lead a more connected life while on-the-go,” stated Chris Penrose, Head of Internet of Things Solutions for AT&T, when the partnership was announced in 2015.

The innovation was born in the AT&T Foundry, an innovation hub for advances such as this. “Thanks to those eyes and ears, your next trip may be just a little less stressful,” said Chris Lee, director of the AT&T Foundry, on this week’s commercial launch of the TUMI Global Locator. “An IoT world is ripe with endless possibilities of connected ‘things.”‘


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