More than a few professional athletes like to spend some of their mounds of extra bucks on looking stylish. Websites keep track of the best-dressed athletes and bloggers pay close attention to what the jocks are wearing when they come out of the locker room. Sporting stars no longer just reach into the closet and pull out another sweat suit.
So more and more athletes have become brand ambassadors for fashion labels that don’t have a whole lot to do with sports. The cultural shift hasn’t passed by the marketing folks at Banana Republic. The Gap Inc.-owned retailer has gone out of its way to bring in some big names in the creation of its new Men’s Style Council.
Reigning NFL MVP Matt Ryan, who led his Atlanta Falcons to the Super Bowl; New York Yankees shortstop Didi Gregorius; Portland Trail Blazers guard C.J. McCollum; and Kevin Love, who won an NBA championship with the Cleveland Cavaliers last year make up this version of the Style Council (not to be confused with the British ’80s band of the same name).
“Our customers admire the individual style of each accomplished player on and off the field and court,” says Lexi Tawes, Banana Republic SVP of Global Merchandising & Digital, in a press release. “We are honored to work with these celebrated athletes and extend their personal style through our men’s collections as they make each look their own.”
Honored or not, the Council doesn’t have to do a whole lot of extra work other than appear in ads. The first campaign featuring the foursome has launched and it’s promoting the new Banana Republic Rapid Movement Chino, which BR is calling the “newest innovation in men’s pants, engineered with proprietary performance technology.”
Banana Republic already has a Women’s Style Council, consisting of Miss USA 2011 Alyssa Campanella, Haute Appetite creator Elizabeth Minett, Honey & Silk blogger Stephanie Liu Hjelmeseth, Gal Meets Glam’s Julia Engel, and artist Heather Day.
Also, while the fellas look pretty sharp, it is hard to believe all those duds came straight off a Banana Republic sales rack, and surely some of the clothes are tailored to fit. And if it’s not too late, might we suggest adding the original Style Council ambassador himself, Paul Weller?
— Bridget Brighton MʘD (@MODQuadrophenia) July 19, 2017