New York City is home to some of the world’s most unique culinary sites and innovative dining experiences, but you’ve probably never considered making your dinner reservation at a restaurant inspired by Cheetos.
Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, is bringing its snack-inspired dishes to life at The Spotted Cheetah, a restaurant devoted solely to Cheetos-inspired dishes. Opening its doors to the public on August 15th, the Tribeca location will offer a three-course menu, featuring eleven signature Cheetos-inspired dishes.
As more brands are moving from a traditional marketing model to real-life experiences, the Cheetos’ limited-time pop-up restaurant promises to provide a full-service, finger-licking brand experience.
To offer “the ultimate Cheetos dining experience,” The Spotted Cheetah has teamed up with Food Network star and celebrity chef, Anne Burrell. With her culinary background at world-renowned restaurants and her TV experience as host on Chef Wanted, Worst Cooks in America, and Secrets of a Restaurant Chef, Anne is excited to focus her efforts on a fun, kid-friendly venture.
“As a long-time Cheetos fan, I’m thrilled to join forces with a snack brand that is truly an iconic American staple,” Burrell said in a press release. “I had so much fun curating this specially crafted, one-of-a-kind menu for the first Cheetos restaurant – I can’t wait to see guests’ reactions!”
The menu items will range from $8 to $22, and the dishes will be inspired by specific Cheetos flavors. Some menu items will include the Flamin’ Hot and White Cheddar Mac n’ Cheetos, the Cheetos Mix-ups Crusted Chicken Milanese, and even some Cheetos-inspired Sweet and Salty Cookies for dessert.
If you don’t live in New York City but still want to live out your Cheetos-filled culinary dreams, there’s good news. Starting August 15th, all of the Spotted Cheetah recipes will be available to download for free in a digital cookbook on the brand’s website.
“Our fans have inspired us with their creativity and playfulness,” said Ryan Matiyow, senior director of marketing at Frito-Lay. “The Spotted Cheetah is a fun and delicious way for Cheetos to celebrate a variety of favorite flavors in an upscale and playful culinary setting that will wow our guests.”
Whether you’re looking to reminisce on a beloved childhood snack or you’re planning a fun night out with your kids, The Spotted Cheetah is bringing your favorite bag of chips to life, one cheesy bite at a time.