Huawei has surpassed Apple as the world’s second largest smartphone brand, with sales in June and July placing it second only to Samsung, according to Counterpoint Research.
“This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence. It speaks volumes for this primarily network infrastructure vendor on how far it has grown in the consumer mobile handset space in the last three to four years,” Counterpoint writes in a blog post.
“The global scale Huawei has been able to achieve can be attributed to its consistent investment in R&D and manufacturing, coupled with aggressive marketing and sales channel expansion. While this streak could be temporary considering the annual iPhone refresh is just around the corner, it nevertheless underscores the rate at which Huawei has been growing.”
China’s Huawei is headquartered in Shenzhen, Guangdong and is the largest telecommunications equipment manufacturer in the world, with 2016 revenue of $75.103 billion. The brand’s strongest market is China, but it’s also widely popular in Europe, Latin America and the Middle East, its success is due in part to large displays and advanced camera capabilities.
While Huawei (tagline: “Building a Better Connected World”) has struggled to compete against Apple and Samsung in the western world, its lower-priced handsets have proved popular in China, South America, the Middle East and Africa.
— Fortune (@FortuneMagazine) September 14, 2017
“This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence,” said Counterpoint’s Peter Richardson to The Telegraph. “While this streak could be temporary considering the annual iPhone refresh is just around the corner, it nevertheless underscores the rate at which Huawei has been growing.”
— Huawei Mobile (@HuaweiMobile) September 11, 2017
Ahead of its Mate 10 phablet release, its current line of devices includes the Honor 9, which features a 5.15-inch touchscreen, comes with 64GB of storage, a built-in fingerprint sensor for added security, and a dual-lens camera system with a 20Mp monochrome lens and a 12Mp color lens.
Its P10 Lite is slightly larger than the Honor 9, with a 5.2-inch display, a fingerprint sensor, NFC (near-field communication), and functionality for contactless payments via Android Pay.
The launch of its flagship P10 phone, priced at about $850, features a dual-lens camera developed in partnership with German camera-maker Leica, a 5.5-inch display and l28GB. Running on Android Nougat, it has a speedy processor and a dual-lens camera system.
China’s Shenzhen-based Huawei Technologies shares have doubled in the past three years, reaching 21 per cent in Q2.
— Huawei Mobile (@HuaweiMobile) September 14, 2017
Huawei is the official translation of the firm’s Chinese name and etymology of the character 华 is derived from “花” which means “flower,” “splendid,” or “magnificent,” but nowadays mostly refers to “China.”
Huawei last year began experimenting with a ‘superphone’ concept coordinating AI development with device, cloud and chip. This year the company has continued to develop an AI chip as the battle for market expansion and dominance augments. Huawei continually invests in developing its own chips to compete with Qualcomm and Apple.
At Huawei Connect 2017, Guo Ping, Huawei’s Rotating CEO’s keynote set the tone: Grow with the Cloud: Enabling an Intelligent World, while Zheng Yelai, President of Huawei’s Cloud Business Unit, shared progress on Huawei Cloud.