How H&M Is Advancing Fashion and Sustainability


H&M x The Weeknd

H&M’s global footprint is huge, which means the brand’s actions—whether on the fashion or sustainability front—are watched carefully by customers, watchdogs and peers alike.

The H&M group has more than 4,400 stores in 65 markets, generating 2016 sales of approximately $223 billion, making it ubiquitous, if not the biggest apparel-maker and retailer on the planet (that honor goes to Zara).

Swedish multinational fast-fashion retailer Hennes & Mauritz AB (H&M) comprises six independent brands: H&M, COS, Monki, Weekday, Cheap Monday and & Other Stories.

Once again tapping into New York Fashion Week, H&M promoted its fall collection (launching Sept. 21) in a new spot starring Naomi Campbell.

The theme: For Fall 2017 at H&M, tailoring meets glamour for the ultimate statement in power dressing. The campaign film starring the iconic and irresistible Naomi Campbell takes us straight into Tokyo nightlife, following the escapades of Naomi Campbell and her squad of equally glamorous women. The collection will be available online and in all H&M stores providing ladies wear from September 21, 2017.

Men, meanwhile, can get excited about the upcoming collection in collaboration with The Weeknd, coming September 28 in stores and online.

H&M is the first textile company to join the WWF International Climate Savers Initiative. H&M’s annual environmentally-friendly and fashion-forward Conscious Exclusive Collections see a designer take on its everyday Conscious eco-wear. Its latest collection (with Parley for the Ocean) features Bionic Yarn in an evening gown spun from plastic recovered from ocean waste.

H&M’s latest sustainability report also highlights the company’s global commitment and progress to using 100% renewable electricity, which is currently 96%.

Innovating with technology, H&M starred in the February New York Fashion Week in a collaboration with its Ivyrevel online brand and Google for “Coded Couture,” a mash-up of fashion and creativity with tech smarts. The “Data Dress” employs an app to monitor everything the wearer does from travel to eating to hanging out with friends and even the local weather over a week’s time. That data is then used to create a digitally-tailored dress with a choice of material, color, embellishment and details like belt and cuffs – also data-driven.

H&M streamed its Paris Fashion Week show featuring The Weeknd, whose collection includes jackets, blazers and hoodies, varying in price from $14.99 to $79.99. For spring, fashion icons selected by The Weeknd expressed his vision for menswear. “It’s about finding the right balance between sharp and casual, with all the details that count,” said Canada native Abel Tesfaye, aka The Weeknd:

This summer, the clothier expanded its home collection with a new dinnerware and kitchen series, and to borrow from their Danish neighbor, it epitomizes hygge (pronounced “hoo-ga,”)—as in cozy and sublime – and in this case, what Bon Appetit called, “seriously affordable dinnerware – there’s no excuse for plastic stuff, or only have three plates, anymore. Plus some sage, because we live on a beautiful planet and don’t you dare forget it.”

In August, H&M Group also announced new fashion retail brand, Arket, debuting in London: