Turning Over a New Leaf Exemplifies Nissan’s Rise


2018 Nissan Leaf

Nissan is lapping other automakers in technological innovation while its parent company, Renault Nissan, is emerging as a true threat to become the world’s largest-selling automaker over all.

The launch of the all-electric Nissan Leaf in 2010 rocked the automotive world by becoming the first all-electric vehicle aimed at mainstream consumers. It made Nissan a true pioneer in the form of locomotion that is expected to gain significantly more traction in the years ahead and became the world’s best-selling electric car.

Nissan continues its pursuit toward a clean-energy future with the new-and-improved 2018 Leaf, which not only picks up where the first model left off but also threatens to steal a march on Tesla, which plans to release its own mainstream-priced EV.

Nissan Leaf

The new Leaf boasts, among other features, a range of about 150 miles—about 40 percent more than the first Leaf—along with self-parking technology and other autonomous-driving features. All of that for only about $30,000, which is about $5,000 less than the first Leaf, to retain its title as the most affordable mass-market EV in the world.

The next evolution of its zero-emission electric vehicle has been completely reinvented, combining greater range with a dynamic new design and advanced technologies which represent Nissan’s technological leadership. It’s part of Nissan’s vision to move people to a better world and offers a new driving experience for customers, that is more exciting, more confident, more pleasurable and more efficient.

But turning over a new Leaf is only one of the reasons that automotive cognoscenti are betting on a further ascension of Nissan and Renault-Nissan.

In the US, for instance, Nissan has been leveraging the market’s significant shift toward SUVs and crossover vehicles with strong sales by its hefty Armada SUV. Its significantly overhauled Titan pickup trucks also has been a strong seller lately.

And worldwide, the Renault-Nissan Alliance (which also includes Mitsubishi) is threatening the top spot in overall sales that is now held by Volkswagen and for which Toyota and General Motors also have been regular competitors.

Below, watch José Muñoz, Chief Performance Officer, Nissan Motor Co., Ltd. and Chairman, Nissan North America, Inc., unveil the 2018 Nissan LEAF at a media event in Las Vegas on Sept. 7, immediately following the LEAF’s global launch in Tokyo, Japan, where EVP Daniele Schillaci argued that the new Nissan Leaf isn’t an EV but a model of intelligent mobility: