Brand News: 10 Things You Need to Know for Wednesday, September 13


Apple iPhone X

Apple’s game-changing new iPhone, new campaigns from Gap, IKEA and more:

Apple reveals highly-anticipated $999 iPhone X (welcomed by Wall Street), the Apple Watch 3 and the iPhone 8/8 Plus at first Steve Jobs Theater press event.

Gap‘s fall campaign pairs pop legend Cher with rap icon Future.

IKEA (Canada) promotes its values in “Wonderful World” spot:

The Guggenheim Museum in New York hosts the world premiere of Falls the Shadow, with costumes created by Dior Artistic Director Maria Grazia Chiuri:

Sephora introduces Rihanna’s new Fenty Beauty line:

Smart brings vision EQ fortwo to Frankfurt Motor Show:

Corning gets into augmented reality:

Alibaba‘s Tmall partners with New York Fashion Week.

Philip Morris International supports the establishment of the Foundation for a Smoke-Free World.

U.S. cable networks from Discovery Communications, Viacom Inc., AMC Networks, A+E Networks and Scripps Networks Interactive bundle brands in non-sports streaming package as  Hulu promotes live TV and AT&T gives free HBO to more wireless customers.

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