Brighthouse Returns to Times Square With Pop-up ‘Bright House’


Brighthouse Financial pop-up Bright House activation Times Square New York

Brighthouse Financial took over Times Square on Saturday, sponsoring a pop-up forum for people to imagine their retirement dreams in an experiential setting to get to know a brand that was only spun off from MetLife in August.

The Times Square “Bright House” pop-up, created with BBH New York, was staffed by a Brighthouse Financial team who were ready to engage passersby about a brighter financial future. Animations played on screens around the Nasdaq building, while interviews with consumers were taped and shared online.

“Following our recent listing on Nasdaq, the event provides a unique opportunity for our team to meet directly with our people right in the heart of Times Square,” Brighthouse Financial CMO Matt Quale told brandchannel.

“The ‘Bright House’ we have set up in Times Square provides the perfect setting for us to have one-on-one conversations with people about their personal retirement goals and aspirations.”

Brighthouse Financial logo

Brighthouse Financial is a major provider of annuities and life insurance in the U.S., with more than $220 billion in total assets and approximately 2.7 million insurance policies and annuity contracts as of August, when it completed its separation from MetLife and began trading on the Nasdaq stock exchange.

Headquartered in Charlotte, NC, the company started selling its suite of products in March this year that includes Brighthouse Shield Level Selector Annuities, Brighthouse Variable Annuities with FlexChoice, Brighthouse Premier Accumulator Universal Life, Brighthouse Shield Level Select 3-Year and 6-Year Annuities. (MetLife still has holdings in the company but its ownership does not exceed 19.2%.)

The company’s mission: to help people achieve financial security. (Not to be confused with the former US cable operator now known as Spectrum, the struggling British rent-to-own retailer or the creative agency.)