Brand News: 10 Things You Need to Know for Wednesday, October 4


Them - Conde Nast LGBTQ

Condé Nast introduces LGBTQ media brand with Them and more brand news today: aims to “amplify its brand“:

Chanel‘s S/S18 runway show had a waterfall:

Chili’s remixes its jingle.

Ford CEO Hackett outlines his vision for the company.

Groupe PSA launches Free2Move mobility service in the US.

McDonald’s celebrates Buttermilk Crispy Tenders (and grandmothers) in new US campaign:

Microsoft promotes Windows Mixed Reality.

Office Depot evolves into business services platform with CompuCom acquisition.

Susan G. Komen launches the research-focused Be More Than Pink campaign this Breast Cancer Awareness month.

Uber moves ahead with IPO plan and SoftBank stake as London talks progress.

Volkswagen explores family and loss in touching new ad:

Wonderful Pistachios puts on its #snackface —

& Meet Parker, the first augmented reality teddy bear:

Click here for previous news roundups … sign up for our free daily newsletter … and send brand news and tips to or ping us on Twitter, Facebook or LinkedIn.