Brand News: 10 Things You Need to Know for Thursday October 5


Jonathan Mildenhall Airbnb

Airbnb CMO Jonathan Mildenhall steps down to open his own agency.

AccorHotels buys 50% of Orient Express with plan to redevelop iconic brand with SNCF.

Audi UK releases clown-proof spot:

The Balvenie introduces first US TV spot, promoting Anthony Bourdain web series.

Intel helps tell its brand story with drone and AI research in the wild.

KLM tests “Flight Upgrader” virtual experience and introduces BB service bot for Messenger:

Nissan‘s Infiniti expands with luxury yacht.

Snapchat exhibits augmented reality art installations by Jeff Koons; and plans laptop app.

Victoria’s Secret and Balmain collaborate on a capsule collection dropping 11/29.

#VSxBALMAIN. 11.29.17.

A post shared by Victoria's Secret (@victoriassecret) on

Vodacom/Vodafoneoptimistic” global brand refresh launches in 19 countries today, introducing new “The future is exciting. Ready?” tagline.

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