Brand News: 10 Things You Need to Know for Tuesday, October 10


McDonald's France Le Grand Veggie vegetarian burger 2017

McDonald’s tests limited time McVegan burger in Finland (Oct. 4-Nov. 21); and Le Grand Veggie vegetarian burger in France (Oct. 10-Nov. 27) with new ad that breaks into other (mock) spots:

On vous concocte un tout nouveau burger, et pas n’importe lequel… #Burger #McDonalds #ComingSoon

A post shared by McDonald's France (@mcdonalds_fr) on

ANA‘s Masters of Marketing highlights brand purpose.

Columbia Sportswear taps Zac and Dylan Efron:

GE adds Trian Partners to board on the eve of P&G‘s vote.

Harvey Weinstein ousted then scrubbed from TV credits.

IKEA looks to third-party website channels.

KFC‘s iconic Colonel Sanders becomes a playable WWE superstar in upcoming release of WWE 2K18.

Panera Bread launches voice ordering with Google Assistant.

Rakuten gets rights to NBA games in Japan.

Twitter is developing a bookmarking tool.

& Burger King uses Stephen King’s “It” for its longest ad ever:

Click here for previous news roundups … sign up for our free daily newsletter … and send brand news and tips to or ping us on Twitter, Facebook or LinkedIn.