Brand News: 10 Things You Need to Know for Wednesday October 11


Amazon delivery boxes

Amazon explores new ways to deliver packages to car trunks and even inside the home.

Brighthouse Financial launches post-MetLife ad campaign:

Buffalo Wild Wings goes medieval:

CoverGirl features Katy Perry, Issa Rae and Ayesha Curry in #IAmWhatIMakeup campaign celebrating “authenticity, diversity and expressiveness”:

Crate and Barrel taps Reese Witherspoon for holiday campaign:

Hyundai‘s Shopper Assurance program aims to transform the car-buying experience:

Iceland launches tourism campaign with “The Hardest Karaoke Song in the World”:

McDonald’s US brings back ‘Snaplications’ — Snapchat job applications.

McDonald's Snapchat Snaplication Australia

Porsche launches ‘Passport’ subscription on-demand service:

Sears Canada is closing all stores and laying off all employees.

Shark IONFlex looks to reinvent the vacuum:

Snapchat introduces “context cards” in a boost to businesses and consumers alike.

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