Brand News: 10 Things You Need to Know for Friday, October 13


LA Los Angeles County Metro Manners PSA

New campaigns, CEO moves, Hollywood’s expanding ethics crisis and more in our Friday round-up.

Alibaba invests $15 billion in artificial intelligence R&D while RBC brings AI to its banking app.

Amazon‘s Thursday night NFL franchise attracts curious brands.

Amazon Studios head suspended following sexual harassment allegations as Weinstein Company crisis roils Hollywood.

Cincinnati gets illuminated as Blink festival lights up the city.

Heineken positions Blade as “Nespresso for beer.”

HSBC names new CEO, Hostess Brands CEO retires and Samsung Electronics CEO quits while Ralph Lauren refuses to cede control to new CEO.

IKEA Hong Kong features lost toy dog; Tile features lost panda:

LinkedIn opens native video to sponsors including Vodafone.

Los Angeles County Metropolitan Transit Authority releases loopy “Metro Manners” PSA series.

Mastercard promotes Masterpass in the UK:

McDonald’s Singapore brings back popular Samurai Burger:

The New York Times and other publishers expand experiential marketing.

Ovation launches a digital travel channel in Journy.

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