Outside the Box: 5 Questions With Boxed CEO Chieh Huang


Boxed CEO Chieh Huang

Boxed co-founder and CEO Chieh Huang has built his e-commerce startup into a $100+ million powerhouse that sells paper towels online—and much, much more.

Boxed employees

Huang sat down with Interbrand Director of Business Development Ben Arno at the 2017 Interbrand Best Global Brands event in New York to talk about how he launched his online bulk goods retail business in 2013, his philosophy for engaging employees in the company’s success (including paying for major life events, from college fees to weddings) and how he is scaling and growing the direct-to-consumer brand to take on industry leader Amazon and big-box stores like Sam’s Club and Costco.

Watch the interview below and click here to see more interviews from Interbrand’s 2017 Best Global Brands event.