Brand News: 10 Things You Need to Know for Tuesday October 24


Budweiser x Lyft New York Prohibition 1933 repeal reserve

Budweiser partners with Lyft (unveiling a fleet of vintage cars in NYC) to promote limited edition 1933 Repeal Reserve, based on a Prohibition-era banned recipe.

Amazon launches new celebrity lifestyle brand with Dear Drew fashion label from Drew Barrymore as 238 suitors apply to be the home of Amazon’s HQ2.

Introducing #DearDrew ❤️ by @drewbarrymore. Shop the collection by clicking the link in our bio.

A post shared by (@amazonfashion) on

CNN launches #FactsFirst campaign to debunk fake news claims.

Colgate taps Michael Phelps for #EveryDropCounts sustainable tooth-brushing campaign.

DHL and CFDA propose a human-centered supply chain for fashion brands.

Dom Pérignon launches on-demand delivery in San Francisco.

Frito-Lay announces Dreamvention finalists.

Inditex CEO Pablo Isla named HBR’s best-performing CEO.

Mastercard and Qualcomm bring augmented reality and iris authentication to shopping.

Sabre introduces AI-powered data analytics to the travel biz.

Sears drops Whirlpool appliances including Maytag, KitchenAid and Jenn-Air, ending 100-year deal.

WeWork purchases Lord & Taylor‘s former NYC flagship as its new HQ on the heels of buying coding bootcamp Flatiron School.

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