Shopping 2.0: 5 Questions With eBay VP of Global Brand Karl Isaac


eBay Fill Your Cart With Color

eBay has been gunning for Amazon’s business this year, billing itself as more than a place to bid on other people’s belongings, but your first stop for fashion, memorabilia and virtually anything else you need. Seeing the pay-off for its “Fill Your Cart With Color” campaign, the online shopping brand also recently announced that users can now search by using images instead of keywords.

eBay’s Vice President of Global Brand Karl Isaac spoke with Interbrand Chief Communications Officer Paola Norambuena at the 2017 Interbrand Best Global Brands event in New York to discuss the evolution of eBay’s brand and the technologies enabling its growth.

Watch the interview below and click here to see more interviews from Interbrand’s 2017 Best Global Brands event.