Brand News: 10 Things You Need to Know for Monday, November 6



Netflix‘s Stranger Things premiere drew more than 15 million viewers while season 2 overall averaged 8.8 million viewers.

Amazon discounts other sellers’ products as holiday heats up.

Broadcom offers $105 billion to acquire Qualcomm.

Domino’s integrates with Slack for group pizza orders.

Instagram‘s style director Eva Chen debunks Insta-myths.

Kroger announces private-label fashion brand.

Netflix‘s Stranger Things premiere drew more than 15 million viewers as season 2 averages 8.8 million viewers.

T-Mobile ends merger with Sprint, which signs a deal with Altice and sees owner SoftBank increase stake.

Vans CEO explains universal appeal.

WeWork is opening a school for wee entrepreneurs in New York.


First up: The British holiday adverts are arriving —

Argos #ReadyForTakeoff features an army of elves:

Asda dreams up the ‘Imaginarium’ workshop:

Debenhams teases #YouShall holiday campaign with part one of Cinderella-like ad bringing back Ewan McGregor‘s v/o:

Lidl features a trio of holiday personas:

Tesco‘s first of five holiday adverts is “Turkey, Every Which Way”:

Toys ‘R’ Us UK features Geoffrey the giraffe:


adidas collab and reunion with N*E*R*D—Pharrell, Chad Hugo and Shay Haley—at ComplexCon on Saturday brought out sneakerheads:

Ben & Jerry’s hosted “Pathway to Paris” concert at Carnegie Hall on Sunday night to raise support for the Paris climate change agreement, featuring Joan Baez, Cat Power, Patti Smith and others as COP23 gets underway in Bonn.

Diesel creative director Nicola Formichetti vs Christmas sweaters:

eBay highlights philanthropy in Everyday Heroes campaign:

Farmers Insurance finds a next-door Santa:

Infiniti‘s Start Your Own Legacy campaign features forgetful parents:

JetBlue launches Check-in for Good campaign:

Kia puts the Stinger through its paces:

McDonald’s McRib returns to select U.S. markets today:

Mercedes-Benz woos G Class owner stories with #strongerthantime:

Samsung lobbies Apple users to switch:

Target‘s Hearth & Hand with Magnolia debuted Sunday:

Uber appeals to consumers in Bangkok, Thailand with a fun spot:

YKK zips up the holidays with this short:

Zappos shares real customer stories in new campaign:

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