JetBlue Invites Passengers to Help Change the World


JetBlue Check-in For Good 2017

Every brand wants to do good these days, especially at this time of year. JetBlue prides itself on being a brand that has always aimed to promote values beyond simply getting passengers safely and inexpensively from here to there.

So it’s little surprise that JetBlue is now engaging customers, employees and partners in its second annual JetBlue for Good campaign, a month-long “celebration of kindness and good deeds,” as the company calls its November outreach.

Customers can register online to volunteer for three trips that align with three brand pillars: youth and education, community engagement and protecting the environment.

They’ll have the chance to help save the coral reef in the Bahamas with the Atlantis Blue Project Foundation, volunteer in Jamaica with the Sandals Foundation or read to elementary school students in Houston who no longer have access to local libraries.

“Service is part of our DNA at JetBlule,” stated Icema Gibbs director of social corporate responsibility for JetBlue. “Like JetBlue, our customers value kindness and humanity.”

JetBlue will select 22 volunteers for the trips and they’ll have the option of brining a guest to share the experience. And if they aren’t selected as trip participants, customers can still receive $10 each to donate to a charity of their choice if they’re among the first 2,000 people to check out the microsite for the program.

The campaign kicked off with a shout-out from another who’s dedicated to celebrating the good in others, Ellen DeGeneres:



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