Foot Locker Champions Acts of Greatness


Foot Locker - Week of Greatness

Foot Locker’s global “Week of Greatness” is now in its sixth year. From November 18-26 the retailer will unveil new footwear and apparel launches and this year is championing Acts of Greatness— tangible, inspiring acts of generosity through its action-oriented platform #GreatnessDoesGood.

This year’s campaign features athlete/actor “look-alikes” who stepped in for the big-name celebs too busy doing good to make it to set in videos from BBDO New York.

The humorous spots, Greatness Does Good, feature lookalikes for adidas brand ambassadors Damian Lillard, James Harden and Kristaps Porzingis, and Nike and Jordan athletes Carmelo Anthony, Anthony Davis and Kyrie Irving.

Foot Locker is providing sneaker donation bins in more than 1,650 of its stores worldwide in partnership with non-profit, Soles4Souls. New shoes donated in the U.S. will be sent to Puerto Rico, while used shoes and footwear donations made outside the U.S. will benefit the Soles4Souls Micro-Enterprise program, driving commerce for entrepreneurs in developing countries.

“We are extremely excited to be a part of Foot Locker’s Week of Greatness,” stated Buddy Teaster, President and CEO of Soles4Souls. “Puerto Rico needs our support and we thank Foot Locker and their customers for helping Soles4Souls continue to provide the much-needed relief many still desperately need.”

Foot Locker will donate more than $1,000,000 towards humanitarian relief efforts globally including $100,000 to support Soles4Souls from the Foot Locker Foundation.

“I’ve partnered with Foot Locker before but this year’s Week of Greatness campaign is special because I get the opportunity to do something that’s important to me which is support the community and help those in need,” said Lillard. “Later this week I’ll be working with Foot Locker on my ‘Act of Greatness’ in Portland, talking with teens about respecting each other and themselves, and spreading the #GreatnessDoesGood spirit.”

“At Foot Locker, we believe that greatness is not only about what sneakers you wear, it’s about what you do while you’re in them,” said Dick Johnson, President and CEO of Foot Locker, Inc. “This year, instead of bringing together the biggest stars in sports to create our well-known, humorous ads for the annual Week of Greatness, we are bringing global sneakerheads together to commit and champion Acts of Greatness.”

One of these acts will be led by Anthony, is a shoe donation, enlisting fellow NBA stars, hip-hop artists and sneakerheads to give up one or several of their prized unworn pairs of sneakers for the people of Puerto Rico in the aftermath of Hurricane Maria, the strongest hurricane to hit Puerto Rico since 1932.

“Helping Puerto Rico overcome the devastating impact of Hurricane Maria is a cause that is very near and dear to my heart. Foot Locker’s generosity throughout the Week of Greatness will undoubtedly have an impact as the island continues to rebuild and recover the many items, including clothing and shoes, that were lost,” said NBA Anthony in the release. “I encourage everyone to join me in donating any unworn pair that you can to help those in need in Puerto Rico through the #GreatnessDoesGood campaign.”

Celebrities participating include Kyrie Irving, Lil Yachty, Damian Lillard, Paul George, Carlos Correa, Miguel Cotto, Vince Staples, Big Sean, Anthony Davis and Qias Omar. Fans are also invited to participate by sharing a video of their donation using #GreatnessDoesGood.

NBA stars D’Angelo Russell and Jimmy Butler will make a donation to a local charity of their choice for every assist they notch during this year’s Week of Greatness.

New sneaker releases from Nike, Jordan, adidas and more will drop daily beginning Nov. 18 in Foot Locker, Lady Foot Locker, and Kids Foot Locker stores globally.

Foot Locker operates more than 3,350 stores in North America, Europe, Australia, and New Zealand, and with more than 1,650 equipped with donation bins, there’s plenty of opportunity for individual #GreatnessDoesGood donations.