Brand News: 10 Things You Need to Know for Friday, November 24


Walmart Thanksgiving Day shoppers 2017

Black Friday sees cautious optimism by retail brands as U.S. shoppers headed online on Thanksgiving evening, when retailers had already rung up $1.52 billion in sales—a nearly 17% bump year over year, according to Adobe. PwC estimates that 35% of shoppers plan to shop on Black Friday, down from 59% in 2015. “A strong labor market, rising home prices and stock markets at record highs have improved shopper appetite this year,” explains Reuters. Walmart ran out of Black Friday sale items on Thanksgiving evening and started hyping Cyber Monday. Amazon, meanwhile, faces Black Friday strikes in Europe.

In other news:

Aston Martin sees DB11 lift sales by more than 80%.

Baidu starts bitcoin minding and autonomous road testing.

Budweiser wants to be the first beer brewed on Mars.

CBS, Dish resolve carriage dispute.

Facebook will debut its giant solar drone at London’s V&A.

H&M turns discarded clothes into Swedish power plant fuel.

Tesla tests world’s biggest battery in Australia.

Uber‘s CEO knew of cyber attack (as did SoftBank) long before disclosing. The U.S. and the UK are investigating.

Unilever searches for successor to CEO Paul Polman.

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