Brand News: 10 Things You Need to Know for Tuesday, November 28


Online shopping shopper with mobile phone smartphone cellphone NRF

Cyber Monday 2017 is the biggest online shopping day in U.S. history, with Adobe estimating $6.59 billion in sales, a 16.8% increase over last year. That’s in addition to a record $13 billion in online U.S. sales from Thanksgiving Thursday through Sunday, up 14% over last year. With mobile shopping driving spending, Adobe says this will be the first U.S. holiday season to break $100 billion in online sales. Amazon hasn’t released figures but said it was a record holiday weekend with “millions” of Alexa devices sold.

#GivingTuesday is inspiring not-for-profit organizations and brands such as Tinder and L’eggs to step up today and help break last year’s giving record.

In M&A news, WeWork is buying Meetup while Arby’s Restaurant Group and Buffalo Wild Wings signed a merger agreement.

Facebook is using AI to detect potentially suicidal users.

HSBC promotes Apple Pay in the UAE with “Sleepshopper”:

Samsung releases a cinematic ad with Michael Nyman score:

Tumblr founder and CEO David Karp is leaving the company.

Unilever debates whether to make the U.K. or the Netherlands its corporate HQ.

Volkswagen releases global ad campaign for the T-Roc SUV with Lenny Kravitz soundtrack:

& Apple promotes the iPhone X’s Face ID and Animoji features with new videos:

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