This World AIDS Day 2017 today, (RED) is raising awareness and funds as part of its holiday campaign, which kicked off in earnest before Black Friday and into Cyber Monday—making World AIDS Day more of a week, if not a month, given the plethora of activations this holiday season. The (RED) Shopathon hub on Amazon is packed with 200+ co-branded Shop (RED) products, services and inspiration to fight HIV and AIDS and save lives in African in partnership with The Global Fund.
This holiday season, (RED) has taken over late night TV with its third annual tie-in with Jimmy Kimmel Live!, which raised $97 million for (RED) over 2015 and 2016 promotions for (RED) even before Wednesday’s hour-long promotion with Kristen Bell and Bryan Cranston; turns the Apple logo apple bright red today with its annual cross-promotion; with Amazon as the official home of Shop (RED), an array of products and services is being promoted with a social media push across platforms and experiences (such as a pop-up shop at the Bryant Park Winter Village skating rink in New York) to participate in—all in the name of eradicating HIV and AIDS in African and continuing (RED)’s year-round work with the Global Fund and partners.
From the array of celebrities promoting Amazon.com/RED for gift-giving that gives back with every purchase, to winnable celebrity experiences with U2, Charlize Theron, Sean “Diddy” Combs and Reese Witherspoon on Omaze.com/RED, every dollar raised during the (RED) Shopathon will be matched by The Bill & Melinda Gates Foundation, up to $15 million.
For the third year, Jimmy Kimmel kicked-off the (RED) Shopathon with a star-packed Jimmy Kimmel Live! (RED) Special on ABC on November 28th. Joined by Bono, Chris Martin, Kristen Bell, Sean “Diddy” Combs, Sean Penn, Ashton Kutcher, Bryan Cranston, DJ Khaled, Rita Wilson and others, the show featured comedy, interviews and closed with an irreverent musical finale.
There are many ways to support (RED)’s fight this World AIDS Day, including:
Turn your social media profile (RED) to show your support:
Through December 31, shop more than 150 brilliant (RED) products that raise money for the Global Fund to fight AIDS – including fashion, cosmetics, kitchen goods, tech and more – at Amazon.com/RED or via the Amazon App. Giving a helping hand with some ‘unusual’ shopping questions, Bono, Kumail Nanjiani, Julia Roberts, Olivia Wilde and Chrissy Teigen appear in special ‘(RED) holiday shopping FAQ’ video. As the Official Payment Provider of the (RED) Shopathon, Bank of America will donate 30 cents for every dollar spent on Amazon.com/RED up to December 31, up to $1.5 million.
— U2 (@U2) November 30, 2017
For as little as a $10 donation to fight AIDS at Omaze.com/RED, fans can enter to win extraordinary experiences including mini golf with U2, working out with Charlize Theron, hitting the red carpet with Reese Witherspoon at the premiere of A Wrinkle In Time or joining Sean “Diddy” Combs on set at The Four on Fox… and if the winner is really good he’ll even change their name.
This World AIDS Day, Apple celebrates a record year of giving with over $30 million raised to fight AIDS in 2017. Over the past 11 years of partnership with (RED), Apple has contributed over $160 million to the Global Fund. To mark World AIDS Day week, 400 Apple stores will feature a red Apple logo, and for every Apple Pay transaction made at a retail location, online or in-app, Apple will make a $1 donation to the Global Fund.
— App Store (@AppStore) December 1, 2017
Rolling out around the world on December 1, App Store visitors will see a Today tab takeover featuring stories dedicated to the cause including a behind-the-scenes look at how developers are supporting (RED).
Gaming developer King is also rolling out limited-edition bundles across its popular titles — Candy Crush Saga, Candy Crush Jelly Saga and Candy Crush Soda Saga — with all proceeds from those in-app purchases going to the Global Fund.
— App Store (@AppStore) December 1, 2017
Beginning December 5, stylish new (ANDAZ)RED Cabanas will be bookable at five Andaz Hotel locations in the U.S and Latin America. With every booking, participating hotels will donate 30 percent of each package or rental rate to (RED)’s fight to end AIDS.
— Andaz (@Andaz) November 29, 2017
On December 1, Starbucks will contribute 25 cents (USD) to fight AIDS for every Peppermint Mocha, Toasted White Chocolate Mocha, Caramel Brulée Latte or Eggnog Latte purchased in participating U.S. and Canada stores. This is the 10th year Starbucks has partnered with (RED) on World AIDS Day, contributing to date more than $14 million to the Global Fund.
Tis’ the season to #GiveGood. We dedicate this ❤ @Starbucks cup to all of YOU who fight AIDS with @RED. Buy a Peppermint Mocha, Toasted White Chocolate Mocha, Caramel Brulée Latte or Eggnogg Latte at participating stores on Dec. 1st & @Starbucks will donate 25¢ (US) to @GlobalFund to help fight AIDS.
Salesforce has turned its homepage and login page ‘(RED)’, with a donation of $1 to fight AIDS, up to $1 million, for every login between November 27 and December 1.
— Molly Q. Ford (@QueenMollyMol) November 29, 2017
— Salesforce.org (@SalesforceOrg) October 12, 2017
In the sixth year of partnership with (RED), the new (BELVEDERE)RED special edition bottle in a striking matte finish is available now at select retailers.
Belvedere is a quality choice. Drinking responsibly is too. pic.twitter.com/6Qi9zAWD5t
— BELVEDERE (@belvederevodka) December 1, 2017
(RED)’s partners this World AIDS Day 2017: ABC, Adspace, AOL, Billboard, Branded Cities, Build Series, Bustle, Buzzfeed, Captivate, Chiemi Karasawa, Clear Channel, Clique Media Group, Condé Nast, Elle, Flipboard, Forbes, Getty Images, iHeart Media, Jimmy Kimmel Live!, Laundry Service, Martin Granger, Mashable, MIC, Moxie Pictures, National Cinema Media, New Tradition, the New York Times, NowThis, Oath, Refinery29, Screenvision, Silvercast, Spark Foundry, Superior Digital Displays, Tastemade, Time Inc., Twitter, Upworthy, Viacom Inc., VICE Media, Vox, USA Today and Wenner Media—not to mention is 2017 product and service partners, ambassadors and supporting institutions and individuals — and you? A reminder, below, of how the funds raised are fighting HIV and AIDS: