Brand News: 10 Things You Need to Know for Monday, December 4


CVS CEO on Aetna deal

CVS Health is buying Aetna for $69 billion in a game-changer for healthcare, pharma and retail—if deal passes regulatory hurdles.

Apple and Google CEOs debut at China’s main Internet conference.

Bitcoin sets another record high with $11,800 on Monday as first billionaires are the Winklevoss twins as Venezuela announces national ‘petrocurrency.’

Cadillac searches for new CMO as Uwe Ellinghaus steps down.

Casper faces lawsuit for tracking online visitors.

Disney is reportedly picking up pieces of 21st Century Fox.

Facebook creates 800 jobs as it opens new London office.

Samsung patents tech for storing passwords in your palm.

J.Crew CMO talks to Ad Age on shift to digital from brick-and-mortar.

Xiaomi seeks IPO valuation of $50 billion minimum.


BBC One tugs at heartstrings with ‘Christmas together’ dad/daughter spot:

Coach looks to Selena Gomez’s ‘Instagram army‘ to lift holiday sales.

Caution: Rexy crossing. #BringOnTheJoy #RexyTheCoachDino #CoachMascots #CoachNY

A post shared by Coach (@coach) on

Hyundai launches FIFA World Cup fan competition.

Hyundai FIFA World Cup fan competition

Neustar introduces .neustar top-level domain.

News Corp. asks Australian marketers tough questions on brand safety.

News Corp. Australia ad campaign

Snickers Australia ‘hungerithm’ campaign is going global.

Snickers Australia hungerithm

Tesla is hitching a ride to Mars in sibling SpaceX‘s new rocket.

Volvo Thailand summons Thor for (real) lightning-powered billboard.

Weight Watchers introduces WW Freestyle with Oprah.

& Aer Lingus is not amused by Saturday Night Live sketch.

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