Brand News: 10 Things You Need to Know for Tuesday January 2


DJ Khaled

Happy New Year! Our first branding news roundup for 2018 is full of good intentions—

Weight Watchers stock price is rising after announcing it has hired DJ Khaled as its first social media brand ambassador as he completes the “WW Freestyle” weight-loss program.

MTV International launches MTVFit digital channel in the UK.

Fitness is for EVERYBODY. Come join us

A post shared by MTV Fit (@mtvfit) on

Amazon shipped more than 5 billion items with Prime in 2017, announcing the year’s trends in wake of New Year’s Day live Rose Parade stream with Will Ferrell and Molly Shannon. Analyst Gene Munster predicts that Amazon will buy Target this year.

Apple is already replacing batteries on older models, regardless of diagnostic test results, in wake of apology.

Playboy is pondering axing its print magazine, WSJ reports.

NBC News named Hoda Kotb as Matt Lauer’s replacement on the Today show.

Post Consumer Brands and Mondelēz International collaborate on new cereal brands.

JPMorgan Chase tackles YouTube brand safety with internal tool to insure its ads don’t end up next to unsavory content.

Snapchat users may have to start watching three-second spots.

Alibaba‘s UC Browser is challenging Google in Asia.

European sports retailer Decathlon created sportable gift wrap (that’s reusable and sweat-wicking) this holiday season with BBDO:

State Farm promotes post-holiday volunteerism with Neighborhood of Good:

& California becomes the first U.S. state to legalize recreational marijuana usage, unleashing slew of ads including Jack in the Box‘s Merry Munchie Meal promotion with Snoop Dogg.

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