SAP Rebrands Concur to SAP Concur


SAP ConcurSAP bought Concur, the global time-and-expense reporting software platform, for $8.3 billion in 2014. On Tuesday, SAP announced it was changing its name to unify its branding and truly welcome it to the family.

Now called SAP Concur, it will continue to bring innovation and connected experiences to global customers, SAP said in a press release that added that the “power of combined brands helps deliver exceptional solutions to organizations of all sizes, industries and geographies.”

More details from the press release:

SAP Concur, the world’s leading provider of expense, travel and invoice management solutions, today unveiled the deeper integration of two powerful brands to provide a truly connected, customer-centric experience that scales with businesses of all sizes. The unified brand will enable SAP Concur to leverage and drive innovation and continue to simplify expense, travel and invoice management for greater visibility and control.

Together, SAP and SAP Concur will continue to:

• Deliver greater scale across all markets through our deep investment in R&D to provide customers with the best solutions.
• Provide powerful solutions that give customers visibility into spending by connecting employees with brands and apps they love.

With a connected experience, businesses can manage all of their spend—across expense, travel and invoice—in the cloud, and with native integration with SAP.

“Through this unified brand experience, we can tap into SAP’s vast resources to focus more than ever on innovation and our customers’ unique needs. Customers can continue to count on our commitment to help them run their businesses better,” said Jessica Shapiro, Vice President, Corporate Marketing, SAP Concur.

“As we begin 2018, I am pleased to announce that Concur is now SAP Concur,” Shapiro wrote in a blog post. “Concur has had an incredibly successful three years as part of the SAP family. Together, we have shared experiences and best practices to combine our strengths and provide the most powerful solutions to businesses of all sizes so they can run at their best.”

SAP Concur remains passionately focused on providing their customers and partners with simple and powerful solutions. The company will continue to take businesses beyond automation to a completely connected expense, travel and invoice management solution that grows with them.

“Taking this next step to align these two powerful brands will help us deliver maximum value to our customers,” said Alicia Tillman, CMO, SAP. “SAP strives to empower a culture of purpose, value and collaboration, and together with SAP Concur, we are committing to help businesses of all sizes run at their best.”