Brand News: 10 Things You Need to Know for Wednesday, January 3


Atkins hires Rob Lowe

Atkins hires Rob Lowe as brand ambassador in shift to lifestyle (not diet) brand; more in our Q&A with CMO Scott Packer.

Chase looks to woo millennials with financial advice centers.

Concur rebrands to SAP Concur.

Diageo pulls Snapchat ad for Captain Morgan campaign.

McDonald’s tests Archburger in Tulsa, OK, and Plano, TX.

WHO classifies gaming addiction as a mental health disorder.

YouTube vlogger Logan Paul is in hot water, despite apology.


Chrysler introduces latest Sesame Street spot for Pacifica:

Equinox releases #CommitmentCollection clothing with a cause:

HSBC taps Richard Ayoade for “Global Citizen” spot on Brexit:

IHOP‘s new campaign is all about the pancakes:

Salesforce promotes diversity in new global ad:

Samsung challenges beauty conventions in Galaxy A8 spot:

Click here for previous news roundups … sign up for our free daily newsletter … and send brand news and tips to or ping us on Twitter, Facebook or LinkedIn.