Revealed at an event this weekend by James Sommerville, vice president of global design at Coca-Cola, the new font is known as TCCC (an acronym for The Coca-Cola Company) Unity.
It was registered as a trademark last July and revealed on January 5th by Sommerville, who explained on his Instagram account: “Geometric flair and circularity drawn from the archive form the basis of the Latin script; a large x height ensures it works in physical and digital environments.”
We’ve got @brody_associates and our sponsor @cocacoladesign in the house for Design Matters Live with @neville_brody and @debbiemillman! Catch the live recording of their conversation on the MODA Facebook page until 2:30 PM ET! And swing by the museum to help us celebrate the creation of a bespoke typeface for Coca-Cola by Brody Associates and the unveiling of a pop-up exhibition that demonstrates how this typeface came into being.
Sommerville told an audience at MODA that TCCC Unity “encapsulates elements from Coca-Cola’s past and its American Modernist heritage.” His Instagram post shows a variety of different versions of the font, including bold and italicised versions of TCCC-Unity.
It also has its own iOS app, which describes it as follows:
The app explains the ethos behind TCCC Unity, the bespoke typeface designed by Brody Associates with The Coca-Cola Company’s Global Design Team. The creators tell how the typeface’s personality came from the company’s visual heritage.
The designers drew inspiration from the Coca-Cola archive in Atlanta to create a future-facing, cross-platform font that honours that heritage but that works across media, from print to digital, and at all sizes. Key sections of the app include:
About Unity – the new typeface by Brody Associates for The Coca-Cola Company
The Essence of Coca-Cola – a selection from the archive that influenced the typeface
A Taste of Unity – detailing the typographic DNA of the new typeface
Typographic Ingredients – TCCC Unity’s styles, weights and specimens
Unity Stories – a unique collection of interviews about the typeface and only available on the TCCC Unity app, with James Sommerville, Vice President of Global Design at The Coca-Cola Company; Neville Brody, CEO & Creative Director at Brody Associates; Luke Prowse, Senior Type Designer at Brody Associates and Ted Ryan, Director of Heritage Communications at The Coca-Cola Company.
The TCCC Unity app and its content are designed to appeal to those with a keen interest in design and typography as well as creative arts students and the wider public.